Benefits of Search Engine Submission :

Every business today is based on profit and loss; where every businessman aspires to be a profit holder. The competition within every online business is on a progression and the circumstances are like “the survival of the fittest”. Those who do not appear good in search results lose their business to those who appear or those who are popular or those who have made themselves visible etc. Everyone is doing their bit to become a provider to as many as possible. 

When a consumer browses the internet to search the best possible answer to his question, the browser performs some calculation/analysis/search/runs its algorithm to provide the best suitable answer and to be a part of that suitable answer it is very necessary that those top search engines should know about your website.

Here comes the process of Search Engine Submission. which is the starting procedure of optimization. A website when goes live it takes some time to get them crawled and indexed (if the search engines go in their own pace to search new pages throughout the globe). But to increase the chances of getting crawled early we submit them to the search engines ourselves and inform them about its presence.

This process places you on the map of top search engines and when you put you URL in search, it would automatically create your website link as the top result. There are many benefits of a search engine submission process.

Here are few which we consider are really good and helps a website in of ways.

Increase the probability to get noticed: This process increase the probability of getting noticed by a search engines. Search engines crawls the web from time to time and if something is new they will reach to it in their own sweet time, which can be early or can be late; but a search engine submission manually does this work of informing them that you are new and they should take a look at you.

Enhances the possibility to appear in search results: If a search engine knows your website is present, if the keyword selection and other processes have been handled technically in a right direction then this submission enhances the possibility of appearing in the search results because the engine knows you and also knows the content about your website.

More Traffic: Once you have submitted your site to various search engines like: Google, Yahoo, MSN and some category specific ones, the websites get crawled and when the search engine for which keyword they should show you, you appear in search results. The more optimized your website is the more chances to getting in top results. Hence, the traffic to the website increases.

For SEO: The optimization process involves the use of search spiders whose main task is to crawl over all the pages in your website and analyze that the information found is matching the current search or not. It helps to give boost to the SEO process.

Website Promotion: This process helps in website promotion. Once the website is complete and analysis of keywords has been done, content is relevant; the website submission helps to promote your website to the target audience looking for authentic information/product/services. 

These are the Benefits of Search Engine Submission.

So Guys if you have any queries related to this Post. Please Do let them leave in the comment section.

Benefits of Link Building in SEO

Link building is the process of creating inbound back links for a website. Links are the most prominent factor (after a good content) that determines the ranking of a web page in search results.

Web masters treat link building as a strategic approach to improve the search engine traffic. The relevance and credibility of the web page that links you determines the quality of the incoming link. Higher the quality and better the quantity, more the visibility your site will enjoy.

The most effective links are the links from related web pages. Unfortunately, this is very time consuming and may be limited to certain types of websites. Thus, the manual link building methods use listing in web directories, article directories, link baiting, social bookmarking and reciprocal linking.

Benefits of Link Building :

Link building is technically is a part of off-page search engine optimization method. Search engine bots lands in your site by following links from other sites. By gradually building such natural links across the web, your site receives better traffic.

The Benefits of link building are:

Faster Indexing – Indexing of a web page happens when Search Engine bots start visiting it quite frequently. Links are the transport system on the web. By link building, your site will get more search engine spider traffic resulting in faster indexing of the web pages and wider search engine exposure.

Better Ranking – Search engine algorithms calculate page ranks based on the quality of the web pages. For a web page, the content as well as the quality and quantity of inbound links determine its quality. Link building methods create a good number of high quality back links for a web page thus boosting your search engine ranking.

Improved Traffic - Search engines and humans land on a website by following links from other sites. More number of links on other popular site naturally leads better amount of traffic to your site.

Targeted Traffic – The link building process places links on other relevant web pages. Therefore, it is highly likely that the person, who visits your site by following the link, is interested in the subject. For a business website, this would result in more sales.

Create Awareness – It is unlikely that people get to know of your site of their own. Link building is the simplest and inexpensive method to create awareness about your site to the people interested in the subject.

Increased Visibility – Placing links in every possible place on the web result in increased visibility for your site. More people seeing your site naturally means more traffic can follow.

Adds Credibility – A site gain credibility when more people refer to it. Links are actually references to a web page. Link building helps to create an impression in the reader’s mind that this is a resourceful web page as many experts in the field are referencing it.

Strategic Link Building Methods :

Link building is not creating thousands of links in a single day. It is a strategy to build a decent number of good quality links from diverse websites over a longer time period.

Quality of link depends on the content of the web page in which your link appears. Relevant content means better the quality of the link. Apart from that the linking text (also called the anchor text), also determines the link quality (the better if it is some relevant keyword). This is important as the linking text hints the content of the linking webpage (especially for the search engine bots).

Now let us see how to create such high quality links for your site. Following are the most effective and hence the most popular link building methods.

Organic Link Building – This is the ethical link building method. If you are good at creating high quality content, many people will refer to your website as a high quality resource on the topic. It is a fact that organic links sustain for a long time but are not easy to build. Google wants you to follow this method for a long lasting ranking.

Directory Submission – Directories are yellow pages on the web. Listing your webpage in a relevant category will give you a high quality inbound link. The quality is high as the link is coming from a webpage that has a relevant title and similar content. In addition, most of the directory owners permit the use of an anchor text that can be a relevant keyword for your site.

Social Bookmarking – Social book marking refers to linking your popular web pages at the social book-marking sites such as Digg and StumbleUpon. This can fetch a huge fan crowd to your website. Enthusiastic fans will link to your site resulting in more traffic and better search engine ranks.

Link Purchase – Some website owners may not be interested in taking part in link exchanges. And most often, you can approach them to place a paid link. Link purchases turn effective when the linking site is highly relevant and extremely popular in the niche.

Blog Commenting – Blogs invite constructive comments on each page they produce. This can be effectively used to build links. However, for this, you need to provide high quality comments. Try to write something that will be valuable for blog owner so that he will be willing to approve your comment with a link back to your website.

Article Submission – Article submission is the method of adding relevant articles (that carry a couple of links to your site) to the article directories. The link quality is high as it is from a web page that talks on similar content. In addition, the linking text is entirely your choice so it can be your preferred keyword.

Press Release – A Press release is an announcement made to the media about the launch of a product or service. As a link building method press releases can create awareness among people of the existence of your website (or the product or service that you sell). A press release page usually has a link to your site that can lead to more traffic.

These Techniques are the best Link Building Techniques for Off-Page Optimization.

So Guys if you have any queries related to this Post. Please Do let them leave in the comment section.

What is Keyword density?

First of all We will talk about Keywords and Keyphrase.

Keywords : A key word is a single word which is not dividable.

Example : Reebok , Jewellery , Diamond

Keyphrase : A key phrase is a multi-word search term.

Example : Reebok shoes for boys, Jewellery in Jaipur,  Diamond Rings for Girls.

2. What is the formula of Keyword density?

• Keyword Density = (NK/TNW) * 100

Here,

NK= The number of times you have repeated your keyword.

TNW= It says the Total Number of Words of a Post.

If you calculate the density of a keyword phrase, you have to follow the following formula :-

• Keyphrase Density = (NK * NWK / TNW) * 100

Here,

NK = The number of times you have repeated your keyword phrase

NWK = The number of words in your Keyword Phrase.

Check Keyword Density Here - Live-Keyword-Analysis.com

Keyword Analysis is done by Keyword Analysis Tools.

Example of Keyword Analysis Tools : Google Adwords

Paid Tool : Wordtracker

Many SEO Experts consider the Ideal keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam that's why 2%  Keyword density is Ideal.

So Guys if you have any queries related to this Post. Please Do let them leave in the comment section

What is Internet Marketing?

Internet marketing refers to the steps taken to promote your website on the web. Web Marketing or Internet Marketing is the general term for all kinds of marketing on the web.

You can promote your website through search engines (like Google, Bing, Yahoo), social book-marking communities (like Digg, Facebook, Twitter), through PPC ads on relevant sites and by placing ads on other related high traffic sites across the web.

Internet Marketing Strategies :

Internet marketing involves all type of methods to market a website on the web. The most prominent internet marketing methods are briefly :

Search Engine Marketing (SEM) - Search engine marketing is essentially placing your website details in the search result pages. This can be achieved through Search Engine Optimization (SEO) and by placing Pay Per Click (PPC) advertisements on Search Engines.

Both of these methods help to show up your website links in the results for relevant keyword searches.

Search Engine Optimization (SEO) – Search Engine Optimization refers to doing the right things with your website to make it loved by search engines. Doing SEO, naturally improves your search engine ranking.

SEO mainly explores the benefits of relevant content and clear codes for each web page. The optimization improves the popularity of your site by effective link building.

Pay Per Click Ads (PPC) – Search engines let you place your web site’s ad on the search result pages. These ads work on the basis that you have of pay for every single click on your link (obviously hence called PPC) and not for showing the ad.

The advantages of PPC ads are that they drive targeted audience to your site. It is highly likely that the person who clicked on the ad can end up buying your product or service.

Social Media Marketing – Everybody on the web is looking for fresh and up to date data. People tune in the social book-marking sites like Digg and Stumble Upon for the latest news on relevant subjects.

The social networking sites like Facebook and Twitter groups up like-minded folks. You can promote your site in such social communities through information (video or texts) that ultimately links you.

The benefits of social media marketing are that the results are spontaneous and you experience a high rise in traffic and link popularity. If you are able to convey the information, interestingly many people will link you in their sites as well.

Affiliate Marketing – This type of marketing is highly suitable to products or services. In this method, you will give your affiliates the materials for advertisements. Your affiliates advertise your products or services on their websites and if a sale is made from the ads on their websites, you share a profit with them. This is a win-win situation for both sellers and affiliates. Smaller E-commerce businesses rely on this method for getting customers.

Website Advertisements – In addition to PPC on search engines, you can run PPC on sites that participate in advertising networks. You can also run your ad anywhere on the web, social networking sites or as image ads on other high traffic web sites. Ads are powerful enough to increase popularity, create branding, and hence drive traffic and sales to your website.

Email Marketing – Sending emails to potential customers about a new product or service comes under email marketing. You can create targeted emails about a new product or service and send them to thousands of potential customers.

Benefits of Internet Marketing :

Inexpensive – It is cost effective than marketing in other media such as television, radio or newspapers. It costs less but the effect is higher as it filters the targeted audience. Some of the internet’s marketing techniques such as PPC allows you to control your expenses by budgeting your daily spend.

Spontaneous Results – You can get customers in a few minutes after initiating an internet marketing campaign. The response is almost spontaneous. Examples of such methods are direct advertising on high traffic sites, social networking sites and through PPC networks.

Know Your Customer – You can analyze and track customer behaviors using the analytic tools for internet marketing. Knowing the customers help you to produce better results in future. It also helps you improve your products and services.

Global Exposure – Your customer can tune in from anywhere in the world. Therefore, if you have a global business, you get sales even while you are sleeping. Can any other media allow you that?

Web Marketing is an effective solution to promote your business on the web. Surely, it offers a broader spectrum of clients than the conventional marketing methods. 

So Guys if you have any queries related to this Post. Please Do let them leave in the comment section.