What is Internet Marketing?

Internet marketing refers to the steps taken to promote your website on the web. Web Marketing or Internet Marketing is the general term for all kinds of marketing on the web.

You can promote your website through search engines (like Google, Bing, Yahoo), social book-marking communities (like Digg, Facebook, Twitter), through PPC ads on relevant sites and by placing ads on other related high traffic sites across the web.

Internet Marketing Strategies :

Internet marketing involves all type of methods to market a website on the web. The most prominent internet marketing methods are briefly :

Search Engine Marketing (SEM) - Search engine marketing is essentially placing your website details in the search result pages. This can be achieved through Search Engine Optimization (SEO) and by placing Pay Per Click (PPC) advertisements on Search Engines.

Both of these methods help to show up your website links in the results for relevant keyword searches.

Search Engine Optimization (SEO) – Search Engine Optimization refers to doing the right things with your website to make it loved by search engines. Doing SEO, naturally improves your search engine ranking.

SEO mainly explores the benefits of relevant content and clear codes for each web page. The optimization improves the popularity of your site by effective link building.

Pay Per Click Ads (PPC) – Search engines let you place your web site’s ad on the search result pages. These ads work on the basis that you have of pay for every single click on your link (obviously hence called PPC) and not for showing the ad.

The advantages of PPC ads are that they drive targeted audience to your site. It is highly likely that the person who clicked on the ad can end up buying your product or service.

Social Media Marketing – Everybody on the web is looking for fresh and up to date data. People tune in the social book-marking sites like Digg and Stumble Upon for the latest news on relevant subjects.

The social networking sites like Facebook and Twitter groups up like-minded folks. You can promote your site in such social communities through information (video or texts) that ultimately links you.

The benefits of social media marketing are that the results are spontaneous and you experience a high rise in traffic and link popularity. If you are able to convey the information, interestingly many people will link you in their sites as well.

Affiliate Marketing – This type of marketing is highly suitable to products or services. In this method, you will give your affiliates the materials for advertisements. Your affiliates advertise your products or services on their websites and if a sale is made from the ads on their websites, you share a profit with them. This is a win-win situation for both sellers and affiliates. Smaller E-commerce businesses rely on this method for getting customers.

Website Advertisements – In addition to PPC on search engines, you can run PPC on sites that participate in advertising networks. You can also run your ad anywhere on the web, social networking sites or as image ads on other high traffic web sites. Ads are powerful enough to increase popularity, create branding, and hence drive traffic and sales to your website.

Email Marketing – Sending emails to potential customers about a new product or service comes under email marketing. You can create targeted emails about a new product or service and send them to thousands of potential customers.

Benefits of Internet Marketing :

Inexpensive – It is cost effective than marketing in other media such as television, radio or newspapers. It costs less but the effect is higher as it filters the targeted audience. Some of the internet’s marketing techniques such as PPC allows you to control your expenses by budgeting your daily spend.

Spontaneous Results – You can get customers in a few minutes after initiating an internet marketing campaign. The response is almost spontaneous. Examples of such methods are direct advertising on high traffic sites, social networking sites and through PPC networks.

Know Your Customer – You can analyze and track customer behaviors using the analytic tools for internet marketing. Knowing the customers help you to produce better results in future. It also helps you improve your products and services.

Global Exposure – Your customer can tune in from anywhere in the world. Therefore, if you have a global business, you get sales even while you are sleeping. Can any other media allow you that?

Web Marketing is an effective solution to promote your business on the web. Surely, it offers a broader spectrum of clients than the conventional marketing methods. 

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