What is Social Bookmarking?

Today, As more and more users become active on social media networks, the trend of social bookmarking continues to grow. Unlike traditional bookmarking, social bookmarking is dynamic, allowing users to share their favorite sites and pages with a wide network of others.

 With traditional bookmarking, users visit pages and, if they find one they like, save it using their browser “favorites” tool. Though this method makes it easy to revisit favorite websites, the only one to see the bookmark is the user who creates it. Even if a user frequents a website from their own bookmarks, the amount of visits remains minimal in comparison to the Internet as a whole.

 Social bookmarking, however, is interactive and involves whole networks of users. Sites like Digg, StumbleUpon, Technorati, and even Facebook offer ways for individuals to bookmark or like interesting content in a way that allows others to discover it. Users connect on these sites by becoming friends or following each others’ bookmarking activity. Social bookmarking sites may sort links by category to make browsing and discovering new content easier.

 What does this mean for your website? Social bookmarking can be a useful tool for increasing the visibility of your content. First, of course, you must be active on one or more social bookmarking sites. Finding your friends on these sites is an easy way to begin building a network to share your links with, which is essential when it comes to getting your links noticed. Once you’ve established your social bookmarking accounts, you can begin sharing content.

 After creating a new piece of content like an article or blog post, create links to it using your social bookmarking accounts. The more friends you have, the more likely it is that the link will be picked up and shared. Make sure to use key words or phrases in the titles of the content you are bookmarking. Using pertinent tags for your bookmarks also aids in increasing visibility.

 Since search engines target and crawl social bookmarking sites on a regular basis, getting your website content onto social bookmarking services is a good way to create positive links for search engine optimization. The more people share your content, the more chance you have of building quality backlinks, which is critical to search engine ranking.

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