15 March 2013

Difference between Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

"Search Engine Optimization" (SEO) and "Search Engine Marketing" (SEM) are two ways, which may really help you to speed up the flow of web traffic into your website. Basically, SEO is one of the parts of Search Engine Marketing. SEM would also incorporate the aspects of advertising and paid inclusion into your website.
SEO Vs SEM

Search Engine Marketing and Search Engine Optimization differentiate two of the most essential part of web page promotion, which are as described below.

SEO: SEO is Search Engine Optimization and the practice you use in getting your web pages to place well on Google search. SEM is Search Engine Marketing and involves purchasing advertising space on search engine result pages. Sponsored results are SEM. Both are associated with each other. While using Google Ad words, the better you improve your web pages for search, the less you shall be paying for your chosen keywords in the PPC campaign and the better positioning your ads shall get.

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)


Search Engine Optimization: It's an essentially a factor of Search Engine Marketing (SEM). SEO is the work of promoting a website for Natural or Organic Search Engine Listings. Search Engine Optimization plays an essential part in a search Engine Marketing campaign.

Search Engine Marketing: It's a Procedure of marketing a website through search engines; whether by improving rank in natural or organic listings, paid or sponsored results.

A complete SEO strategy is inclusive of the tasks described below:

• Search Engine Optimization. 
• Search Engine Submission Management.
• Pay-for-Placement control. (Includes pay-per-click)
• Paid inclusion and trusted feed programs.
• Link building / reputation development.

Thus, dont confused by Search Engine Marketing with Search Engine Optimization. Search engine optimization is just one of the part of Search Engine Marketing ND Now you know the Difference between Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

So Guys if you have any queries related to this Post. Please do let them leave in the comment section.

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